Found newer research into pet owners: 63 percent of all U.S. households own a pet, which adds up to more than 69 million households. That’s an increase from 64 million in 2002 and 51 million in 1988. Americans own approximately 73 million dogs and 90 million cats.
Also, according to the American Pet Products Manufacturers Association, “the person most responsible for purchasing pet products is a 46 year old woman.” Pew Research shows that 53% of 30-49 year olds deemed a cell phone a necessity and 60% of the same age group said the same about home computers.
This is not the age range you immediately associate with cell phones and mobile technology, certainly not the higher end of the range. This was a valuable reminder to me that, while my application is useful to most dog and cat owners, the demographic buying it may be older than I had first imagined.
