I was looking into my target market and found this info:
- There are more than 60 million pet dogs in the U.S. and nearly 70 million pet cats.
- The average dog visits its veterinarian almost twice as many times as the average cat or horse.
- Dog owning households spent almost 38 percent more in 2001 as they did in 1996.
http://www.avma.org/reference/marketstats/sourcebook.asp
This tells me that there are a lot of pets out there, and that their owners are spending a lot of money on them! The "pet goods" market is big business, people are willing to spend their money to keep their animal safe and well, which bodes well for my application.
